How we started ...

Urban Fusion brings together the world of fashion with other creatives expressions such as design and music, with the aim of developing a new urban lifestyle brand.
Created in 2019 by two Italian friends living in London, Urban Fusion is born under the overlooking gaze of East London, a bustling multicultural neighbourhood and the heart of London’s melting pot.
Inspired by the colours and patterns from textiles coming from Africa, Asia, South America and from all over the world, Simona Scolari and Carmen Romina Sposari decided to found a brand that would embody London’s multiculturalism.
Urban Fusion stands for a new generation, marked by the mingling of different cultures.