How we started ...

Created in 2019 by two Italian friends living in London, Urban Fusion is born under the overlooking gaze of East London, a bustling multicultural neighbourhood and the heart of London’s melting pot.
Inspired by the colours and patterns from textiles coming from all over the world, Simona Scolari and Carmen Romina Sposari decided to found a brand that would embody London’s multiculturalism.
Urban Fusion stands for a new generation, marked by the mingling of different cultures. One part of our collection "Upcycling Denim" is to create pieces that are durable and versatile, it's all about making clothing in a way that reduces the amount of waste they create. The collection creates a usable product from waste or unwanted items or adapting an existing product in some way to add value. The purpose is to reduce waste and improve the efficiency of resource use. Giving them a second life!! Upcycling never looked so good !!!!