How we started ...

Under the sweeping gaze of East London's multicultural neighbourhood and melting pot, Urban Fusion was founded by two Italian friends in 2019.
Simona Scolari and Carmen Romina Sposari created a brand that embodies multiculturalism by using colours and patterns from textiles all over the world.
Urban Fusion is the blending of cultures that marks a new generation.

♻️ Up-cycling Denim is part of our "Denim" collection that aims to create pieces that are both durable and versatile. It's all about making clothing in a way that reduces the amount of waste it creates.
An innovative collection converts waste or unwanted items into a usable product or adds value to existing products. Reducing waste and improving resource efficiency is the goal. Giving them a second chance! Up-cycling has never looked so good!!!

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